Tuesday, 18 December 2012

Evaluation: Who would be the audience for your media product?


Audience Profile

The audience for my magazine will be mainly interested in pop music, however other genres of music come into my magazine slightly too. They will mainly be females, aged 16-24, however possibly younger aswell. They listen to all kinds of artists such as Ed Sheeran, Florence and The Machine, and Lawson. They would most likely live in a big city and be very sociable and enjoy going out with their friends to general places like the cinema or the shopping centre, however they also enjoy going to concerts a lot, whether the gig is big or small. They would dress fashionably and shop in stores such as New Look, Topshop and River Island. They would spend a lot of their money on clothes and concert tickets, aswell as new music and albums. 

They would enjoy watching soaps like Eastenders and normal shows like Waterloo Road. Their favourite films would most likely be comedy's or romance films.They would most likely read other magazines like OK magazine to get the latest celebrity gossip and use sites like Twitter and Facebook to keep in touch with their friends and keep up with their favourite celebrities. 

Psychographics

 The audience for my magazine would fit into achievers and aspirers in terms of psychographics, as the genre of my magazine is quite mainstream, however also quite up-market. 

Jicnars Scale

If my audience were to be placed on the jicnars scale I would say they would be in either category C1, C2 or D, as my audience could be a wide range of ages, meaning a wide range of professions, placing them into different categories on the jicnars scale.                                                                                                                                                

Similarities and Differences

Since doing my audience profile in my research and planning I have found that it has not really changed and I have kept to what the audience wanted (poster pages, editors message etc). I have kept to the audience profile I created when planning my magazine as that was the kind audience I wanted to attract. To attract the audience I used things like pull quotes and sells. I also used the banner at the bottom to show things that are inside the magazine that would hopefully gain interest from the audience. I also used stories on celebrities as this is what my audience would most likely buy the magazine for. 






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