The audience for my magazine will be mainly interested in pop/chart music. They would listen to a range of artists such as Olly Murs, Ed Sheeran & Taylor Swift and bands like The Wanted & Lawson, however they would also listen to more mainstream artists such as Rihanna and Beyonce. In terms of psychographics they would most likely be achievers, and would like to achieve their goals in life. They also would not take themselves too seriously and would take each day as it comes, however they try their hardest at everything they do. They would fall into B-C on the jicnar scale. The gender of my audience would mostly be women and would be aged 16-19 or are teens.
They have a good fashion sense, and they shop in places such as New Look, H&M, River Island and Topshop, as they tend to follow the latest fashion trends however they try not to follow the crowd too much. They enjoy socialising with their friends by going to parties, going shopping or just going out, however they would also be more than happy to sit down and watch a film or sit and read a book. They would choose to wear make-up however this would be a minimal amount to keep their look natural.
They like to go on trips to big cities such as London, or Birmingham. This would be for shopping or just general site seeing. They like getting out of town every now and again as they like to go somewhere different for a change. Even though they like to go shopping they would try and save as much of their money as possible as they feel that it is important too. They try to keep fit and healthy by eating fruits such as apples and strawberries however every now and again they indulge themselves with a takeaway or some chocolate. They may also take part in dance classes, or enjoy going swimming regularly.
They would attend about 4-5 concerts each year, and enjoy watching things like iTunes festival and T4 on the beach on the TV. Their favourite films would include Bridget Jones Diary and The Inbetweeners Movie. They enjoy watching soaps like Eastenders and music channels like MTV and Capital TV. They would read magazines such as OK Magazine or Heat Magazine as they are interested in the latest celebrity gossip and would also spend a lot of time on social networking sites such as twitter and tumblr as they like to find out what their favourite celebrities are up too.
Qualitative Research
To do this I asked a group of people in my target audience, to look at my ideas by using the social networking site Twitter. Through this they have said that my ideas for my magazine look clear, professional, simple and relative to what my magazine should be about (genre etc.) They also said that I have planned to include everything on the cover that they would like in a magazine, therefore it would definitely appeal to them.
Things they said I could improve:
- Maybe advertise some poster pages on the front cover, as a lot of people buy magazines for posters of their favourite artists, therefore it would appeal to my target audience more.
- Include a message from the writer/editor of the magazine on my contents page.
Therefore on my front cover I will advertise some posters to appeal to my audience and include a message on the contents page, as this seems to be a good convention of a music magazine.
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